THE BOREALIS LENS
Through our Borealis Lens, we develop a unique and informed perspective on how to bring out the best in each other. We are partners in your success, with solutions that move the needle for your business.
BESPOKE PROCESS
We’ll work hard to earn your trust through a positive and productive partnership. Once we understand the nuances and needs of your brand and your specific business challenge, we’re ready to design a process tailor-made to satisfy objectives both immediate and long-term.
AUDIENCE FIRST
Having a deep understanding of your audience is how we really shine. Through methodological research and analysis, we identify your audience first — psychographically as well as demographically. We define archetypes that profile needs, preferences and pathways to better understand how your brand can fit into their lives.
ACTIONABLE STRATEGY
We take strategy further than most. Beyond the theory and the facts, we ensure our insights are actionable, presenting a way forward and means to operationalize your unique value proposition so that it will both attract and retain the key stakeholders you want and need.
CREATIVE EXPRESSION
Actionable strategy guides us through creative development. That means working out the ratios of emotion and function, business sense and compelling expression, and writing and design, so that our well-crafted creative expression doesn’t just look stunning, it delivers results in research and in the real world.
INTERNAL ACTIVATION
Clear and actionable strategy supported by strong creative expression can rally an organization around a shared vision. We show how your new brand position can strengthen the company’s core and how the message itself can become a leadership tool to guide internal culture, influence planning and decision making, affect core operations, and shape customer experiences.
AUDIENCE AMPLIFICATION
By thoroughly understanding your audience, we can deliver strategically powerful creative expression through mediums and channels that reach them in the right places, at the right times, and move them to take action. Tactics and media planning are designed to prioritize maximum reach and engagement ensuring your message is always heard.
CONTINUITY & GROWTH
We also care enough about our work to check in on its performance and how well it’s delivering on our intended measurements for success. We ask how effectively brand messages are being embraced internally. We can even recommend whether to stay the course, optimize the communications to achieve even better outcomes, or pivot to ensure the most relevancy, appeal and efficacy.
Why the Borealis Lens?
For the good of our clients:
A more powerful partnership built on positivity, transparency, respect and trust
Smarter solutions for your unique business challenges
We’ll help you reach your goals while always having your back
THE BOREALIS MISSION
Our Borealis model was created to put together a team of strategic thinkers and designers, bonded by a mission to ask the right questions, to always listen and collaborate on behalf of our clients, and to always want to do what’s right for our clients, so that in the end, we deliver — no matter what.