St. Clement’s School
St. Clement’s School, a small independent girls’ school, sought a brand positioning strategy that truly captured its distinctiveness.
Background
Over the past six years, Borealis has partnered with St. Clement’s School on a wide range of branding and communication initiatives. These efforts included strategic positioning, brand storytelling, and the development of a comprehensive messaging matrix. We also created a suite of deliverables, including a website, social media assets, advertising campaigns, annual reports, direct mail materials, and a custom photography library. Our partnership extended to the school’s 2025 Strategic Plan, where we provided thematic direction and content development. The result was a dynamic articulation of St. Clement’s bold vision for the future of learning, now featured on their strategic plan website, scsstrategicplan.ca.
Deliverables
Website
Strategic Positioning
Messaging Matrix
Recruitment Advertising
Social Assets
Direct Mail
Brand Videos
Capital Campaign Brand
Annual Report
Strategic Plan Materials
Guidelines
Creative Solutions
In preparation for the 2024 Recruitment Campaign, St. Clement’s tasked Borealis with creating assets that would reflect their strategic direction and emphasize the school’s unique value to prospective families. The centerpiece of the campaign was a one-minute video featuring real students and faculty, highlighting the transformative journey that defines the St. Clement’s experience.
This effort extended into a high-profile media takeover at Billy Bishop Airport, where we displayed 24 animated ads designed to capture attention and spark curiosity. Alongside these animations, we developed print and digital ads for various publications and refreshed the school’s website to integrate the campaign’s assets seamlessly. Together, these elements showcased the school’s commitment to innovation and excellence, drawing new families to their open house and further solidifying their reputation as a top choice for education.
From strategic positioning to campaign execution, Borealis worked hand-in-hand with St. Clement’s School to ensure every initiative reflected their unique spirit, driving meaningful engagement with their community and achieving impactful results.
BILLY BISHOP TAKEOVER
Capital Campaign Fundraising
Recently, St. Clement’s launched an ambitious $24 million capital campaign, and Borealis was enlisted to help bring this vision to life. We developed the theme line “Red Blazer Trailblazer,” inspired by the school’s Strategic Plan, Vision, and Campaign Priorities. This message captured the school’s mission to nurture intellectually curious, courageous, and compassionate women with the confidence to lead.
To support the campaign, Borealis created a suite of assets designed to inspire and engage potential donors. We produced compelling student testimonial videos that conveyed the campaign’s purpose and impact as part of a targeted email campaign to prospective donors. A carefully crafted Case for Support told a resonant story of pathways and journeys, combining detailed project specifics with emotional testimonials. In addition, we designed branded collateral, including identity guidelines, PowerPoint and letterhead templates, and a dedicated landing page that effectively communicated the campaign’s goals and significance. These efforts ensured consistent branding and provided the school with the tools to engage its community meaningfully and inspire transformative contributions.
Results:
The campaign surpassed its original goal of $18 million, and in January 2024, students were welcomed into 38,000 square feet of newly designed teaching, learning, and gathering spaces. As the campaign continues to build momentum in anticipation of the school's 125th anniversary, it is now focused on raising an additional $3 million, bringing the total funds raised to an extraordinary $21 million for 21 St. Clements Avenue.
