Isolating and determining the business challenge while building a persuasive narrative ensures video content is engaging and captivating. Solidifing communication objectives, key messages and supporting content is also developed at the initiation of the exercise to ensure optimized storytelling.

After the video strategy has been identified and consolidated, a content structure, tone & narrative and script is developed alongside high-level storyboards and style inspiration. Identifying the right contributors (directors, animators, actors/voice) to help achieve the desired creative vision is then explored and coordinated.

If appropriate, considered planning and organization that leads up to a shoot ensures the accuracy of executing the creative vision. Documentation of schedules, wardrobes, set environments and talent is curated to ensure that all parties are aligned for a smooth shoot day. Appropriate meetings are booked to coordinate roles and responsibilities throughout the capture of video.

Shoot days, voiceovers and video capture is coordinated alongside our valued partners. Both client and art directors are on set to ensure proper content is acquired. Animation/graphics are developed and integrated if necessary. Rough cuts and revisions are produced until finalized files are delivered in appropriate formats.