Ontario Tech University - Tech With a Conscience - Capital Fundraising Campaign
Background
Ontario Tech University partnered with Borealis Creative to help launch their 2024 Capital Fundraising Campaign. This $250-million endeavour will increase the university’s research activities, accelerate campus expansion, and most importantly, nurture the next generation of ethical leaders who will tackle tomorrow’s challenges, from climate change to equitable health care.
Founded over 20 years ago, Ontario Tech University’s mission has always been to promote “Tech with a Conscience” (TWAC). As the university’s reputation has grown and its impact on technology and society has become more pronounced, we recognized that this core philosophy should serve as the foundation for their new Capital Campaign.
Deliverables
Campaign Concept Development
Campaign Identity & Wordmark
Brand Guidelines & Templates
Photography Art Direction & Photoshoot
Campaign Video
Ask
Borealis Creative worked with the University to leverage this distinct position, build on the brand foundation Borealis helped to initially establish, and find new campaign expressions to build awareness and inspire donations from partners and supporters – a powerful campaign rally cry and manifesto was developed from which all communications and storytelling flowed.
Creative
Borealis Creative also created a dynamic and flexible brand for the fundraising campaign, incorporating key imagery, typography, messaging, and design elements from the University’s establish brand foundation honouring the visual brand plus its values and mission.
To launch this groundbreaking initiative, Borealis Creative developed a compelling video alongside partners Zink Studios that blends artificial intelligence (AI), computer-generated imagery (CGI), and live-action footage of students, faculty, and alumni. The video demonstrates how human creativity and technology can work together to drive positive change. Importantly, the campaign integrates advanced tools in a responsible, transparent way, ensuring that the storytelling resonates authentically with the audience. The video resulted in high engagement with viewers watching to 70% completion.
Campaign tactics have extended into print advertising as well as customized Case for Support and Donation web pages and campus activations.
The campaign is generating internal and external excitement attracting strong interest and early donations.
